L’Oreal Competition

L'Oreal Competition - Ron Herron 03

L'Oreal Competition - Ron Herron 02

L'Oreal Competition - Ron Herron 01
Ron Herron – L’Oreal Headquarters Competition

The model really demonstrates the idea of hands holding precious crystals as the main theme in the competition entry for this adventurous cosmetics firm’s headquarters. The use of cold cast aluminum poured over a mold and then burnished with warm tones transforms the metal into a very tactile surface into which are set hard edged crystalline forms of acrylic. This dynamic illustrated Ron’s ideas in a very powerful way.

Photography: Simon Herron