Category Archives: simple

Housing Competition

Housing Competition Alaska 02

Housing Competition – Alaska

A competition with a heavy bias on sustainability issues, the design reached the third stage of final 20 schemes. This scheme had at its core the reuse of shipping containers as house enclosure as well as water storage and transportation enclosure.

Photography – Roger Long

L’Oreal Competition

L'Oreal Competition - Ron Herron 03

L'Oreal Competition - Ron Herron 02

L'Oreal Competition - Ron Herron 01
Ron Herron – L’Oreal Headquarters Competition

The model really demonstrates the idea of hands holding precious crystals as the main theme in the competition entry for this adventurous cosmetics firm’s headquarters. The use of cold cast aluminum poured over a mold and then burnished with warm tones transforms the metal into a very tactile surface into which are set hard edged crystalline forms of acrylic. This dynamic illustrated Ron’s ideas in a very powerful way.

Photography: Simon Herron

SOM Telecom Asia Competition

Telecom Asia - SOM 001
SOM – Telecom Asia Competition, China
A very small (4″ tall) model of an idea for the Headquarters of this Telecommunications giant in Asia, lit by a small battery powered LED. It came in its own visually impenetrable wooden box and unveiled at the boardroom table to much surprise and delight.

Repsol Competition

Repsol Competition - 02

Repsol Competition - 01

Ron Herron – Repsol Competition, Spain
A competition entry for a Spanish Fuel Company’s new Headquarters. Ron proposed that the existing 60’s concrete structure be stripped and pared down to just the floors and columns. He would then inhabit that structure with a series of new program pieces inserted at various intervals.
Photography: Simon Herron

Reebok World HQ

Reebok World HQ 002
NBBJ – Reebok World Headquarters, Stoughton, Mass.
First in a series of simple models produced to guide the design intent and start to create a dialogue with the apparel designers that were going to inhabit the building.
Photography – Alec Vassiliadis

Pink Cloud Bus Shelter

The Pink Cloud Bus Shelter Japan
Ron Herron – The Pink Cloud Bus Station, Kyoto, Japan

Ron designed an elegant and simple tensile structure for this bus/train interchange station for an expo in Japan. Ron wanted something really cool and punchy for the tent colour and chose this vivid pink which caused quite a stir at the client meeting. Upon being asked why the pink, he replied that it symbolized the colours of a setting sun upon a cloud. His clients loved the idea and the colour was faithfully reproduced for the tensile structure which was then up lighted so it would glow at night.

Photography – Alec Vassiliadis